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9/11/2012

 
News Briefs: •Wines retailing below the $9 a bottle mark saw volume decline 0.4% to 118 million cases in Nielsen channels in the 52 weeks through August 18, but wines $9 and over continued to surge, rising 11.5% to 33.2 million cases. Wines priced between $9 and $12 a bottle rose 13% during the period, while the $12-$15 category rose 8%, the $15-$20 segment rose 9% and the over $20 segment jumped 13%. Total table wine volume increased 2% to 151 million cases for the year though August 18. The three-liter box area (+14%), as well as Malbec (+23%), Moscato (+45%), rosé above $8 (+17%) and sweet reds (+108%) continued to be among the key growth drivers within the broader wine market.
Shanken News Daily, Sept 11,2012


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