http://winecurmudgeon.com/big-wine-tightened-its-grip-on-the-u-s-market-in-2013/
Blogger, "The Wine Curmudgeon" has written this interesting article about the market and the dominance of the big guys.
When the giant wine companies control 92% of the wine in the US, it is no wonder that a boutique producer of 10,000 cases of wine in Provence, or Alto Adige, or La Mancha struggles in their efforts to find an importer to champion their brand or to compete in the US marketplace.
More and more small producers are finding that there are ways to find their way onto the tables of the many consumers who are searching for the very wines these artisan producers are making. This article underscores the need for creative alternatives to the traditional "3-Tier System".
When the giant wine companies control 92% of the wine in the US, it is no wonder that a boutique producer of 10,000 cases of wine in Provence, or Alto Adige, or La Mancha struggles in their efforts to find an importer to champion their brand or to compete in the US marketplace.
More and more small producers are finding that there are ways to find their way onto the tables of the many consumers who are searching for the very wines these artisan producers are making. This article underscores the need for creative alternatives to the traditional "3-Tier System".
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